Wednesday, January 16, 2008
Kodak PROFESSIONAL T-MAX 400 Film Receives 2008 Hot One Award from Professional Photographer Magazine
Marks Second Straight Year that Kodak Receives Hot One Award for Its Professional Films
ROCHESTER, NY and TAMPA, Fla, Jan. 7 -- For the second consecutive year, Eastman Kodak Company has received the Professional Photographer’s Hot One award for its professional films. This year, Professional Photographer awarded KODAK PROFESSIONAL T-MAX 400 Film the “Hot One Award” for black-and-white films. The new film, utilizing Kodak’s patented T-GRAIN emulsions, delivers finer grain and higher sharpness. T-MAX 400 now stands alone as the world’s finest grained and sharpest 400-speed black-and-white film, offering photographers a level of clarity normally only available from a 100-speed film. T-GRAIN emulsions, first introduced 25 years ago, remain the gold standard in the photographic industry. This award follows the 2007 Hot One Award given to KODAK PROFESSIONAL PORTRA 800 Film, part of Kodak’s iconic PORTRA family of films, for color negative films.
The Professional Photographer Hot One Awards honor the photography industry's best new products for professional application. The mission of the awards is to provide Professional Photographer magazine's readership with a compendium of the newest, hottest, most innovative products available. A panel of 18 judges, all practicing photographers, voted on products that ranged from film, digital cameras and inkjet printers to educational resources.
“It’s thrilling to receive this award for TMAX 400 Film from the very professionals we’re committed to supporting,” said Mary Jane Hellyar, president, Film, Photofinishing, and Entertainment Group and executive vice president, Eastman Kodak Company. “The nature of the category alone highlights the relevance of film in today’s professional photography industry. It also motivates us to continue the Kodak tradition of making the best products available on the market, and to ensure that professional photographers continue to have choice when deciding on the best tools for the job.”
“As the Hot One Awards continue to expand, the competition for each category has heated up accordingly. For the 2008 awards, we had more than 220 total products entered in 58 categories by nearly 150 companies,” said Jeff Kent, Hot One Editor, Professional Photographer magazine. “That makes the 2008 Hot One Awards one of the biggest, most comprehensive photographic product competitions in the industry. Winners of a 2008 Hot One Award should be proud that they have achieved recognition in such a competitive and high-profile award process.”
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.
Posted by Mason Resnick at 1:06 PM